Project Overview
MytholoTea is a specialty tea brand that blends mythology, storytelling, and high-quality tea to create an immersive experience for tea lovers. This project involved developing a cohesive brand identity that captures the ancient and adventurous essence of myths while remaining modern and approachable.
Design Goals
Create a logo and visual system that evoke mythological storytelling and exploration.
Develop a typography and color palette that feel warm, inviting, and rich with history.
Ensure accessibility and clarity across digital and print applications.
Establish a brand tone that is companionable and engaging rather than overly traditional.
Approach & Solution
Inspired by mythological symbols and organic textures, I crafted a brand identity that balances elegance with adventure. The logo integrates subtle nods to ancient motifs, while the typography and color scheme create an inviting yet mysterious aesthetic. The final design ensures brand consistency across packaging, marketing, and digital platforms, making MytholoTea a visually compelling and immersive experience.
Deliverables
Logo design (primary, secondary, tertiary)
Typography and color palette selection
Packaging concepts
Brand guidelines for consistency
This project allowed me to explore the intersection of storytelling and design, creating a brand identity that invites customers to embark on a journey through myths with every sip.
